(DOWNLOAD) "Grapevine" by Dave Balter " Book PDF Kindle ePub Free

eBook details

Title: Grapevine
Author : Dave Balter
Release Date : January 03, 2005
Genre: Marketing & Sales,Books,Business & Personal Finance,Health, Mind & Body,Self-Improvement,
Pages : * pages
Size : 536 KB

Description

Word of mouth is an amazingly powerful force — but how does it really work?.

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.

As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.

In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”